How Interior Design Firms Turn Enquiries Into Projects.
Written for interior design business owners, not marketers. Each guide covers one part of the journey from enquiry to project, in plain language, with things you can act on this week.
Interior Design Client Acquisition
How interior design firms build a predictable pipeline instead of waiting for the next referral.
Coming next: How Much Should An Interior Designer Spend On Marketing? · Why Interior Designers Shouldn't Rely Only On Referrals
Paid Advertising
Google and Meta as traffic sources, and what has to exist around them for the spend to produce projects.
Meta Ads For Interior Designers: A Practical Guide
How Facebook and Instagram ads actually produce interior design enquiries: audience, creative, offer, landing page, and what has to happen after the click.
Paid AdvertisingGoogle Ads For Interior Designers: Capturing Homeowners Who Are Already Searching
Search intent, keyword selection, landing pages, conversion tracking and lead quality for interior design firms running Google Ads.
Coming next: Google Ads vs Meta Ads For Interior Designers
Lead Qualification
Separating serious homeowners from noise before a consultation is booked.
Coming next: How To Get More Qualified Interior Design Leads
CRM & Follow-Up
Giving every enquiry a stage, an owner and a next action, on WhatsApp and in the pipeline.
CRM For Interior Designers: What It Should Actually Do
A CRM is not valuable because it is a CRM. Here is what an interior design firm should expect from one, how to set up the pipeline, and what to connect to it.
CRM & Follow-UpWhatsApp Follow-Up For Interior Design Leads
How to use WhatsApp for instant response, qualification and follow-up without the enquiries getting buried in a personal chat list.
Coming next: How To Follow Up With Interior Design Leads
Sales Systems
Measuring and improving what happens between the enquiry and the signed project.
Why Interior Design Leads Don't Convert
Most lost interior design enquiries are not lost on price. They are lost between the enquiry and the consultation. Here are the usual leaks and how to close them.
Sales SystemsHow To Build A Sales Pipeline For An Interior Design Firm
The eight stages every serious enquiry should move through, what has to happen at each one, and how to know where opportunities are stalling.
Sales SystemsCost Per Lead vs Cost Per Qualified Lead
Why a low cost per lead can be the most expensive number in your marketing, and which metrics an interior design firm should actually run on.
Sales SystemsHow To Track Interior Design Leads From Ad To Project
What to connect, what to record at each stage, and how to report on projects won rather than clicks, so you know what your marketing is producing.
Reading Is Useful. A Working System Is Better.
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